Knut Egil Wang

Jante is a fictional Danish town with an unwritten social code; The infamous “Law of Jante”. Ten rules are telling you that you should not think you are better than anyone else. It was created by the Dano-Norwegian author Aksel Sandemose in his novel “A Fugitive Crosses his Tracks” (1933). Jante is modeled after Sandemose´s hometown Nykøbing-Mors, though Jante´s inhabitants could be any Scandinavian small town population.
The ideal of equality is key to explain why the Scandinavian countries have less social problems and are often regarded the best countries to live in. Being equal means not standing out from the crowd too much. 
The Scandinavian history of Lutheranism, where disapproval of individualism and elitism have been central, may explain why The Law of Jante was somehow familiar to most Scandinavians when Sandemose first created it; It was already in our blood.
The Law of Jante is a great tool to limit individual growth and achievement. Individual success becomes something unworthy, even inappropriate. It is everywhere to be found. But nowhere to be seen.